Selling products or services online can be a challenge and sometimes a simple photograph is not enough. Sometimes a photograph does not give the full value of the product because part of the purchasing process is seeing and touching a product. In addition, a bland description of a product or service may not truly sell the features and benefits of your product or service. In my opinion this is where a well shot video can play its part in the process.
Videos on a web page get watched between 50 and 60% of the time they are used. A good video can boost confidence in a product or service. It provides a good opportunity to show the size, capabilities and benefits of that product or service. A good video can reduce the chances that a product will be returned. Video is one of the more engaging forms of media.
However, there is more to this than just taking a video on your mobile phone and sticking it on You Tube. You do need to think the process through and ensure you have a plan.
What are the benefits of video?
So what do I need to think about?
Use a Professional Videographer
If your video is home-made, or made by an enthusiastic amateur there are some pitfalls. Shoppers do not gain confidence if they see a sloppy video; in fact it can have the opposite effect. The only time I would advocate a self-shoot video is for some testimonials that want to show how ordinary people think about your business.
They will have better equipment, not just the video camera but lighting, editing software, audio equipment – and the list goes on. Whilst the average video cameras you buy in the shops will provide a good quality image, you want to make sure the shots are framed correctly. Its audio will not be professional quality, and as I have already mentioned good audio is fundamental to the success of the video.
Sometimes you need an animation, which is again where a professional videographer will come into their own element. Cheapo animation will be a big put-off and will usually not flow in the context of the video.
For more about choosing a professional videographer click here to take a look at a previous article I wrote on this subject.
Please call Martin Neeves for top quality video production by the Commercial Videographer Leicester on 01455 271 849 or 07973 638 591 or email me. To see how to use videos to sell products and services