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Monthly Archives: September 2015

28 
Sep

Charity Skydive

I have just completed a charity tandem skydive at Langar Airfield in Nottinghamshire to raise money for Bamboozle Theatre Company – an amazing charity that transforms the lives of children with learning difficulties through the power of theatre.  Here are some photos of my very unusual morning…

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Here’s the video of my charity skydive.  Stupidly, when I was interviewed, I forgot to mention that I was jumping to raise money for The Bamboozle Theatre Company​, as I was just nervous before the flight and my brain was completely mashed after the jump, so I just said the usual midlife-crisis stuff! Anyway, enjoy the video…

Please watch the video below to find out more about the charity I am raising money for.  It is a interview I filmed with Nicky Jones and her 23-yer-old son Ellis earlier this year. She describes how The Bamboozle Theatre Company transformed Ellis’ life to the point where his life revolved around their events. During that filming session I got to know them quite well as Nicky poured her heart out to me that day. A couple of months later, I photographed Ellis at a Bamboozle Theatre Company event and he recognised me straight away, saying “Hiya” and giving me lots of his big infectious smiles. Sadly,just two days later, I received the tragic news that Ellis had died suddenly. My photos were the last to have ever been taken of Ellis. Nicky has allowed me to share this story with you in the hope of raising more money for Bamboozle Theatre Company as she is so grateful for everything they have done for her family.

Here are two more videos that highlight both the high standard of Bamboozle’s productions and also the the profound effect they have on the children’s  lives. 

If you would like to sponsor me for my skydive, please go to http://uk.virginmoneygiving.com/MartinNeeves   Any donation, however small, will go to a really fantastic cause.

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Published Date: 28th September 2015
Category: General


 

07 
Sep

Video Can Work Wonders For Marketing Your Business Online

Written by Martin Neeves – Professional Videographer

Video is still underused by small to medium sized businesses.  They dabble in a few You Tube videos that are often self-made, but still do not understand how to use the power of video.  But Video Can Work Wonders For Marketing Your Business, so why not use it?

A larger number of people (for that read potential customers) are seeing video as a key means of gathering their information needs when they are online. However, small businesses not only fail to include it in their internet marketing strategy but usually do not even have an internet strategy that is meaningful.  But those who do use it effectively are taking a huge leap ahead of their competitors.  Can you afford for this to let your business fall behind your competitors because you do not or will not understand the power of video?

Time and again I hear business owners say something like “of course the internet and video do not work in our industry”.  Well there may be some truth in that statement, but more usually it is because they do both so badly that they are destined to fail. It is much like a china shop having only broken pottery for sale on the shelf and claiming that there is no market for their product lines.  There is a market for good quality china, just as good video has a great ability to engage viewers and help market businesses online.

There is little doubt that one of the key elements of content marketing is now the use of video.  It has the potential to tap into a huge potential audience.  You Tube had over 19 million users every month in the UK alone in July 2013.  That has been growing by 50% year on year so it will only provide a bigger access to people.

A good video can bring the power of a television-like broadcast to your website.  It is more engaging than photographs alone, and definitely enhances the written word.  One of the problems businesses face, especially online, is that people suffer from information overload.  Video cuts through that overload by quick visual messages. But if all it says is “We sell widgets and stuff”, then it will not engage.

A well put together video can get a message across very quickly and with little effort on the part of the site visitor. If it has been put together so that it considers the target audiences’ needs and is relevant to them then it has a good chance of success.

The winning point with video is often the use of a professional videographer.  Their experience and creative use of video will make any financial outlay well worthwhile.

So how can video be used?

Well the use of the medium to explain how your product or services work. Or what does it do?  It is a great way to reach out to potential and existing customers via social media.  It can be used to offer tips and hints for potential customers to tempt them to visit or engage with the business.

Video marketing can be great for establishing branding or awareness of your business and its offerings.  One of the most common mistakes that people make with their video marketing is pretty basic.  They forget to attach a call for action to the end of the video.  Great message, but what do you want the potential customer to do next – call you, buy something, like something or what?

Used well, then video can be a great to help extend your brand, reach new customers and give them confidence to use your products or services.  It can also help turn new customers into lasting and loyal customers.

If you want to find out how to use videos to promote your business effectively then call Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now

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Published Date: 7th September 2015
Category: Videographer