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Category Archives: Videographer

11 
Apr

Hey Estates Agents, why are you not using video to sell your properties?

Written by Martin Neeves – Videographer Leicestershire

Estate agents videos

The selling of property is changing with the advent of online marketing. EMoov offers house sales for £595.  Teplio are a DIY sales platform that has a 2 priced option of £495 and £795 Most Estate Agents use Right Move, Zoopla, Prime Location and other online portals.  80% of all buyers now use the internet as a primary method of helping them at least research or to narrow down their search.  So online is at least complementing the Estate Agent’s window or local newspaper.  But with this changing landscape comes the problem of how to make your property easier to buy for potential customers.  Yes, they will get as many photographs of rooms as you chose to upload, but these are seen as carefully posed images taken to show the house in its best light.  So what can estate agents and house sellers do to make it easier?

Video can attract buyers, enhance listings and generate more sales. Google now posts You Tube and other video results in it search listing.  By 2017 it is estimated that over 70% of all internet traffic will either be video or be strongly supported by video.  Estate agents, can you afford to ignore this?  Not only does it stand you apart from your competition, but it allows the potential buyer to do their first “walk-around” the property without moving from their computer.  Done well this can be used to generate physical viewings.  It works, but it’s still a highly underused as a tool.

In the modern world, buyers do not have to trail around all the estate agents’ shops picking up house details, or trawling through local newspapers.  They can access hundreds of properties online before contacting the relevant estate agent for house details.  Video can be a deal maker that sets the agent apart from the crowd.

A 2-minute video can get around a house and extol its virtues quickly and effectively. Additionally, an estate agent can set themselves apart and build trust ahead of a face-to-face meeting with a short introductory video.  Remember – people buy from people, not computers.  They want to know that you, the estate agent, are the person who is best equipped to sell their house or find their new home.

And, another factor all businesses usually forget is that they may have a stream of written testimonials, but people will not read them all. Moreover, the populous is becoming more cynical about written testimonials, with the thought or statement that “well you wrote those didn’t you”?  A video testimonial from a satisfied customer is not only more authentic, it is a real human being and their pleasure will come across better in the video.  Unless you have a shotgun pointing at them from behind the camera making them say nice things about you, or you are waving £20 notes then viewers will see the testimonial as authentic.

Another great selling factor is that if the surrounding neighbourhood is an added selling point, then a short video will also enhance the chances of a sale.  It is a good opportunity to quickly disseminate information about local schools, shops, parks and other amenities.

Adding a video, especially if it is also posted on You Tube, will increase the chances of Page 1 listing on Mr Google.  Even better than that, having got found on Google, if your landing page has a video its conversion rates are likely to be increased by over 700% than pages that do not have video on them.   Still not convinced, well videos are shared around the internet over 1000% more than the text in blogs, especially if also on You Tube.  According to Google, a web page with no video on will have an average visit time of between 35 and 50 seconds.  That number jumps dramatically if there is good and relevant video on the page to between 3 and 5 minutes.   Rubbish or poorly produced video has little or no effect.

Home buyers and sellers are starting to ask about video to give more information about the property they are searching on.  So if this is the case and they are choosing video options if they are available, can you afford for that option not be used in your estate agency?

If you want to know more about Estate Agents videos who wants to get ahead of the pack and make your properties stand out from the crowd, then call me now on 07973 638591 or on 01455 271849 or CONTACT ME for an estimate or to discuss how I can help you.

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Published Date: 11th April 2016
Category: Videographer
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18 
Feb

Why videos are so great on websites?

By Martin Neeves – Commercial Videographer

videos on websitesVideos on websites is becoming an important element of content marketing for websites and online presences.  We all know the power of You Tube, but businesses often forget to use video effectively on their websites.  They will either just use it because someone (maybe that good old “expert in the pub) told them that “Google likes video”, or “video helps SEO”. These comments will often be caveated with the guarantee that we all fall for “trust me”. Now there is an element of truth in these statements, but there is much more to it.  Google has changed dramatically over the last 9 months (as it constantly does) and SEO is not the same as it used to be.  Just as important as the search engine angle, let us not forget the person with the credit card – they are called humans and we really need to do all we can to convert our site visitors to customers.  It is here that video can score loads of positive points for your business and your website.

So what?

Google is looking for authority, humans are looking for information.  It used to be that people got a lot of their expert information to make decisions from white papers, case studies and a visit from a salesman.  This is evolving now, and these pesky humans are beginning to prefer videos for this type of information, especially if it is informative, and helps them make decisions or solve problems.  For a long time Google, which owns You Tube, has used You Tube as a second search engine.   Simultaneously, those darn humans are using You Tube to solve their problems so the “pub experts” concept of satisfying Google is satisfied, along with the more important factor of helping site visitors.

How does that work?

The brain is a complex machine/computer that can be quickly communicated with using video.  Who says so, Martin Neeves that renowned photographer?  No, someone more authoritative than that – Dr Susan Weinschenk PhD.  Who is she you ask?  Well she is a highly paid consultant who works with Disney, Amazon and quite a few other big companies to get the most out of their customer’s pockets.

Who is Dr Weinschenk?  Well, previously she was a professor of psychology at the State University of New York before becoming a consultant. Her specialism is in cognitive psychology and focuses on how people think, remember, perceive, especially with respect to how people can make technology more usable. Her research has been into unconscious mental processing by the human brain.  This has been mainly applied to the functions of decision-making, persuasion, and emotion.

So what has Dr Susan Weinschenk PhD and her research discovered?  Well “us humans” have brains that are programmed to focus on faces to gather information.  Other marketing and advertising experts also know that “people buy from people”, so a video on a web page will draw the site visitor to itself.  We also read a lot of facial signals – sometimes we loosely call this “body language”, but it is much more than this.  It allows us to read and understand emotions.

Is that all she found, well no; we are used to getting information form the human voice. This allows the use of someone talking on a video to help us digest information quickly in a meaningful way.

There is another factor that Dr Weinschenk discovered.  This was that on a flat web page, where there is just text and the odd image, the movement used in a video clip grabs our attention.  If you are interested in seeing and hearing what she has to say, why not watch her video by clicking here.  So an understanding of the way the brain works can allow you to use of video to increase conversion rates.

If you have a product, then a video explaining how it works or how to solve problems with it, or how to set it up can be a powerful tools for your customers.  Good coordination of You Tube and your website can then get your video and web page ranking in Google.  The more people visit your site to view the video, the more your web page will rank well in the Search Engine Results Page.  Be sure to make sure that your video does not cover too much ground; focus on one subject or topic.  To be effective the video needs to be high quality.

Call me now on 07973 638591 or CONTACT ME to find out how you can have some high quality video for your website or online presence.  I am happy to give you an estimate or discuss a video for your business.

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Published Date: 18th February 2016
Category: Videographer
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07 
Sep

Video Can Work Wonders For Marketing Your Business Online

Written by Martin Neeves – Professional Videographer

Video is still underused by small to medium sized businesses.  They dabble in a few You Tube videos that are often self-made, but still do not understand how to use the power of video.  But Video Can Work Wonders For Marketing Your Business, so why not use it?

A larger number of people (for that read potential customers) are seeing video as a key means of gathering their information needs when they are online. However, small businesses not only fail to include it in their internet marketing strategy but usually do not even have an internet strategy that is meaningful.  But those who do use it effectively are taking a huge leap ahead of their competitors.  Can you afford for this to let your business fall behind your competitors because you do not or will not understand the power of video?

Time and again I hear business owners say something like “of course the internet and video do not work in our industry”.  Well there may be some truth in that statement, but more usually it is because they do both so badly that they are destined to fail. It is much like a china shop having only broken pottery for sale on the shelf and claiming that there is no market for their product lines.  There is a market for good quality china, just as good video has a great ability to engage viewers and help market businesses online.

There is little doubt that one of the key elements of content marketing is now the use of video.  It has the potential to tap into a huge potential audience.  You Tube had over 19 million users every month in the UK alone in July 2013.  That has been growing by 50% year on year so it will only provide a bigger access to people.

A good video can bring the power of a television-like broadcast to your website.  It is more engaging than photographs alone, and definitely enhances the written word.  One of the problems businesses face, especially online, is that people suffer from information overload.  Video cuts through that overload by quick visual messages. But if all it says is “We sell widgets and stuff”, then it will not engage.

A well put together video can get a message across very quickly and with little effort on the part of the site visitor. If it has been put together so that it considers the target audiences’ needs and is relevant to them then it has a good chance of success.

The winning point with video is often the use of a professional videographer.  Their experience and creative use of video will make any financial outlay well worthwhile.

So how can video be used?

Well the use of the medium to explain how your product or services work. Or what does it do?  It is a great way to reach out to potential and existing customers via social media.  It can be used to offer tips and hints for potential customers to tempt them to visit or engage with the business.

Video marketing can be great for establishing branding or awareness of your business and its offerings.  One of the most common mistakes that people make with their video marketing is pretty basic.  They forget to attach a call for action to the end of the video.  Great message, but what do you want the potential customer to do next – call you, buy something, like something or what?

Used well, then video can be a great to help extend your brand, reach new customers and give them confidence to use your products or services.  It can also help turn new customers into lasting and loyal customers.

If you want to find out how to use videos to promote your business effectively then call Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now

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Published Date: 7th September 2015
Category: Videographer


 

21 
Jun

How to make an effective video for your website – Seminar

Have you ever wondered how to make a video for your website that works for your business?  If so, come along to Hinckley Business Market this Thursday (25th June) at 11.45am where I will be giving a FREE seminar on How to make an effective video for your website.  I will also have an exhibition stand at the show all day.

Hinckley Business Market 2015
Hinckley Business Market 2015

While I have been a professional photographer for 28 years, I have also been producing corporate videos for the last 5 years and it is an increasing side of my business.  So much so, that I now shoot as much video as stills photography.  Videos are here to stay and if you have not yet got any video content on your website, you are losing out big time.  Please view my Corporate Videography page to see lots examples of videos I have made for websites.

Hinckley Business Market will be held at the Atkins Building, Lower Bond Street, Hinckley, Leicestershire, LE10 1QU from 9.30am until 4pm and it is free to attend.  There will be 5 exhibitors and lots of networking opportunities too.  As well as my seminar on making a video for your website, there will be seminars from The SFB Group, Bright Owl Copywriting and also from former Olympian and World Champion Derek Redmond.

To book your FREE place at any of the seminars CLICK HERE, but hurry as tickets are strictly limited.

Alternatively, if you are not bothered about learning how to make a video for your website, but you would like someone to make a video for you, please either call in for a chat at my stand (I will be running a special offer to attendees of the show), CONTACT ME via my contacts page or give me a call on 01455 271 849 or on 07973 638 591.

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Published Date: 21st June 2015
Category: Videographer
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23 
Apr

Using videos to sell products and services

Martin Neeves - videos to sell products and servicesWritten by Martin Neeves – Commercial Business Videographer Leicester

Selling products or services online can be a challenge and sometimes a simple photograph is not enough.  Sometimes a photograph does not give the full value of the product because part of the purchasing process is seeing and touching a product.  In addition, a bland description of a product or service may not truly sell the features and benefits of your product or service.  In my opinion this is where a well shot video can play its part in the process.

Videos on a web page get watched between 50 and 60% of the time they are used. A good video can boost confidence in a product or service. It provides a good opportunity to show the size, capabilities and benefits of that product or service.  A good video can reduce the chances that a product will be returned.  Video is one of the more engaging forms of media.

However, there is more to this than just taking a video on your mobile phone and sticking it on You Tube.  You do need to think the process through and ensure you have a plan.

What are the benefits of video?

  • Using video demos on product pages increased Zappos’ sales by up to 30%.
  • Shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
  • On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%.
  • Shoeline.com improved their conversion rate by 44% for product pages by adding videos.
  • Videos on the simplypiste.com product pages increased conversion rates by 25%, as well as leading to a reduction in the number of returns

So what do I need to think about?

  • Where do you intend to use your video?
  • First truly understand what the features and benefits of your product are and write them down.
  • Understand what the common objections to buying are.
  • Think about areas where a buyer can get confused about your product or misunderstand its use.
  • Understand the customers problem that your product or service solves.
  • Your product and the way you put it to the customer needs to clearly demonstrate that you solve their problem.
  • Next understand what makes your product or service different.  Whatever you may think, your product is almost certainly NOT unique. So:
    • Is your customer service better?
    • Is your after sales service better?
    • Are you the cheapest?
    • Do you give some added bonus that others do not?
  • What action do you want the viewer to take?  Are they going to buy it now, call you, visit your showroom – or what?
  • How are you going to make sure you get maximum conversions from your video?
    • Where will you add it to your website and your webpage?
    • How long will the video be? Too long and the viewer will hit the “back button” or get bored.
    • Are you going to use a video narrator and/or music?
    • How will you make the audio clear enough to engage the viewer (there is nothing worse than the audio being too loud, too quiet or just distorted).  Most video cameras have an on-board microphone, but this is usually not sufficient for all situations)
  • Produce a story board (although for some simple videos, this may not be necessary).
  • How will the video play on mobile platforms?  From the 21st April 2015 Google will penalise websites that are not mobile friendly.


Use a Professional Videographer

If your video is home-made, or made by an enthusiastic amateur there are some pitfalls.  Shoppers do not gain confidence if they see a sloppy video; in fact it can have the opposite effect. The only time I would advocate a self-shoot video is for some testimonials that want to show how ordinary people think about your business.

They will have better equipment, not just the video camera but lighting, editing software, audio equipment – and the list goes on.  Whilst the average video cameras you buy in the shops will provide a good quality image, you want to make sure the shots are framed correctly.  Its audio will not be professional quality, and as I have already mentioned good audio is fundamental to the success of the video.

Sometimes you need an animation, which is again where a professional videographer will come into their own element. Cheapo animation will be a big put-off and will usually not flow in the context of the video.

For more about choosing a professional videographer click here to take a look at a previous article I wrote on this subject.

Please call Martin Neeves for top quality video production by the Commercial Videographer Leicester on 01455 271 849 or 07973 638 591 or email me.  To see how to use  videos to sell products and services

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Published Date: 23rd April 2015
Category: Videographer


 

19 
Mar

Ways to use business videos badly – or how to ensure your video marketing fails

business videosWritten by Martin Neeves – Commercial Business Videographer Leicester

Businesses large and small have heard that business videos are a great marketing medium.  They are being bombarded by so called gurus that it is the way ahead, the answer to all their marketing problems. For various reasons they bumble into it and wonder why it doesn’t work or why people smile at them when they say “we’ve got a new video, have you seen it?”  It seems that everyone feels they are an expert on the use of video, and worse still shooting it.

Video is a splendid medium; it can get across a message very quickly and effectively.  It is engaging, it can personalise a website and it can explain complex issues quickly. BUT it can be a big turn-off and is often done very badly.  If you get it wrong, at worst no-one will see your mistake and there is no at best option!!

Here are the mistakes that I have found marketers and business owners make when they are using video online.

Do it wrong – Do it right?

So what do I need to do to have successful business videos?

1.   Fail to plan, plan to fail

Various people ranging from Benjamin Franklin to Alan Lakein, the writer are attributed with this saying.  But the sentiments are the same whichever context you use it in.   If you are making a video “just because everyone else is” or “an expert told me – it is good for my business” or “it will help SEO” – THEN STOP NOW AND THINK!!

A purposeless video will achieve little and probably just become an ego trip or a rambling piece of stuff and stuff is all that it will be.  Do not just make a video, be quite clear:

  • What is the objective of the video; therefore what will be the call to action?
  • What is it supposed to achieve?
  • How will it show my brand (be sure you know what your band is!)?
  • How will the video link into my business and marketing goals?
  • Who are the target audience?
  • Is it designed to attract new customers or appeal to existing ones?
  • What is the message?
  • What is my budget?
  • Where and how am I planning to use the video?
  • What is my distribution plan?
  • How will I track the video and measure Return on Investment or success?

Do not produce a video that leaves everyone but you thinking “What was the point of that?”  Know your goals going in.

2.   No Clear message or too many messages

If you have too much content, too many messages and … you will lose the viewer and you will not stamp that important message on their consciousness.  If you ramble between several messages, you are force feeding information and will not communicate effectively with your target audience.  I understand the temptation to add plenty of content into a video, especially if you are paying for it.  They will receive a disjointed message that will leave them at best confused, at worst very confused and bored.

So focus on just one main message in your video so you ensure that audiences takes away a particular message and you have given them a specific task at the end of the video.  They are more than likely to stop watching before you get to the punch line – the call to action. We will mention calls to action later.

3.   What do you want me to do or what is the call to action

Okay so you have got me to watch all your video – what do you want me to do?  Say oh that was a lovely video, pass it to my friends, buy something, call me, or fill in the form.  Tell them – it’s called a “call to action” because you want them to do something.  And why do you need it because people need to be led by the nose and conversions increase with a call to action. Be clear what you want them to do.

The call-to-action can be a button or action close to the video or it can be included in the end of the video.

4.   How long should it be?

The idea of a good video is to get a message across quickly and visually.  You are not making the latest blockbuster film – you are communicating with your audience. People want information in bite sized chunks; they need a short sharp message.  A 20 or 30 minute video will just not get watched; if you are using a website, Facebook or LinkedIn, then you need to get your message across quickly.

Now if you have a lot of information to give, then you may need a series of videos.  This is more likely to be successful than producing one long video that is not watched ion full.  Remember a video is not like a book where you can look at the index, or a website where you can jump between pages or look at the menus.

The idea of a video is to have an enticing taster, a morsel that makes them want more. We want it to engage them enough to feel the need to explore more.

So how long is good, well between 1 minute and 5 minutes depending upon the message.  But there are exceptions; these might be instructional videos, tutorials, explanations etc. When they are online, people do not have a very long attention span, unless it is something they really want to watch.  You Tube statistics show that people watch for about approximately 3.5 minutes boredom makes them move on. No matter how interesting your video is, your audience is unlikely to watch a long video.

5.   Who are your target audience or you talking to me Pal?

You cannot make a video, or any communication for that matter, that talks to everyone.  It is well known marketing adage that if you talk to everyone, you communicate with no one. You need to address the problems and concerns of your target audience.  Very few products or services will apply to everyone.  Your video should relate to your audience.  Understand their demographic, their problems, what their values are.

Quite often talking about your products and services is less important than creating scenarios where the users can see themselves benefiting from your company or business.  It should tell a story.

The message is quite clear, do your research properly to start with – know your audience.

6.   What is your brand or who are you mate?

Remember, this is all about your business.  If you produce a fantastic video, but the viewers do not recall which business produced it – YOU HAVE FAILED.  How can they buy your products or services if they do not know who you are?  Your brand must be well presented with your logo, colour scheme, web address etc.  For the video to do its job, it must tie your service and products with your businesses as tightly as possible.

7.   Fire and forget or if you do not get your video found it is useless

If you do not use some form of SEO to promote your video it will not get found.  SEO is now a much more complex issue than just getting page 1 rankings on Google.  Firstly, by knowing your target audience, their search habits and the terms they use to search the internet, you are more likely to marry your video up with their online habits.

SEO is a bit like the “call to action”, it helps achieve the objectives you set in the beginning when you planned this video campaign.  If viewers cannot find the video, then they cannot view it.  If they cannot view it, they cannot comply with the call to action.  If they cannot comply with the call to action they cannot become customers.  As a famous TV Meerkat once said “Simples”.

Aligned with this is that use of video on your website can help SEO, but again it needs to tied up with all online marketing. Using YouTube is a very powerful tool, but again the video must use these concepts to work.  BUT again it is no good just posting a video on YouTube isn’t enough. There are specific tactics and techniques needed to drive traffic to view a video.

By all means use YouTube, but do not forget to share your video to Facebook, Google+, Twitter, LinkedIn, Pinterest and even Slideshare.net.

8.   Make sure you have a good quality video or I got a mobile phone John

Poor quality video is a quick turn off.  Poor quality sound, flickering images etc all put people off quickly.  There are times when using a testimonial from a mobile phone can be correct, but most of the time you really need high quality video to have an impact. Quality is not just about the pictures, it is also about the content and how well the story is told.

The quality of your video will affect people’s perception of your brand. A poor quality video immediately screams “small timer”, “cheapskate” or “small budget”.  They then associate the quality of the video with the quality of your business and brand.  However, I have also seen some awful, videos that have cost huge amounts, so huge cost does not always equate to high quality.

If you want a professional video producing, then you need to hire a good quality professional videographer. Unfortunately there are too many enthusiastic amateurs out there.  A well-made video will stand out and represent your brand much better.

Conclusion – Business Videos for Success

Without doubt, video is a powerful marketing tool.  It has some great SEO benefits (if used correctly) and it can get messages across fast. Now my favourite word – BUT, and the but is, do it wrong and you will be one of those naysayers who complain that video doesn’t work, or it doesn’t work in our industry.

So make sure you plan properly, use your brand, have as simple message and keep it the correct length for success.

See my Commercial Videography page…….

If you want to have a video for your business that will be effective, then call Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now.

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Published Date: 19th March 2015
Category: Videographer
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26 
Jan

How video can help content marketing

How video can help content marketing

video can help content marketingPosted on 26th January 2015.

Written by Martin Neeves – Videographer Leicester

video can help content marketingCurrently the search engines, especially Google, are placing a lot of emphasis on content marketing. Video is not being exploited in content marketing by small and medium sized (SME) businesses because I think they do not understand its value. I feel it is a shame because there are many indicators that show the power of online video.   Cisco predicts that by 2018, video will account for 79% of consumer online traffic. That is a rise from 66% in 2013. This supported by a whole load of other data predicting the same level of magnitude in growth for consumer online traffic. So can you afford not to at least investigate how video can help content marketing? In my opinion many SME businesses not exploiting content marketing, amplified with video, will lose the online battle to be seen. The past 12 months has shown the power of online business – UK shoppers spent £91bn online in 2013. £810 million was spent on Black Friday in UK alone.

Now video is fast becoming a major way for people to fulfil their information and entertainment needs. It is easy to engage with; unlike reading content it is more passive, requiring less effort. Good video can get a strong message across in 30 seconds to 2 minutes, because it can utilise the whole audio-visual experience. The eyes and ear are the prime senses used by humans to take in information – video exploits both simultaneously. 83% of learning occurs visually. Good video is very engaging without requiring too much effort on the part of the viewer.

One thing that video will not do is be a one-stop answer to all your problems. But it can enhance the content marketing of your online presence. It can also enhance your search ranking if used well, but that is for another day.

But it is all too difficult for small & medium business!

Many small and medium businesses do not see how they can include it in their internet marketing strategies. But failure to do so will be at their peril. Part of the problem is that many small companies still lack a clear strategy, as well as the experience and means to measure results. They also separate video and the internet from their mainstream marketing – that does not work. They also see it as “expensive” but they will spend a lot of money on press, magazine, Yellow Pages and leaflet advertising all types of advertising that are losing impact and can be very “hit and miss”. Good video used in content marketing can be extremely targeted – video can help content marketing on your website.

Big brands are constantly seeking different ways to increase engagement with their digital savvy audiences. For this reason they are great users and champions of using multimedia content. Video is becoming a major asset in the quest to have engaging content marketing. Its effective use can not only increase brand awareness and perception, but it can speed up the customer engagement process.

In the same way that the internet is becoming a great playing field leveller for SMEs, allowing them to compete online with the big players. But competition with the big players has to be done cleverly when SMEs lack the huge marketing budgets of the big players. But smaller businesses can still compete; they just have to be smarter and not try to compete “head-on”. They have to focus on their niche and target it ruthlessly. It is here that the use of video in content marketing can give them an edge.

OK so how can we compete?

Well I think that video can be used in several ways. Video can make your business stand out from the crowd; but “standing out from the crowd” is a term I hear a lot. But I am not sure that those business owners understand that to stand out you have to be more than different – you have to be SEEN to stand out from the crowd. Video can do that.

Providing a public and human face for your business video can help content marketing. We will start with the obvious one of a short video on the home page of a website. It remains truer than ever now that “people buy from people”. Many websites are impersonal, text driven and lack an understanding of communicating with the site visitor. A good short video introducing the company and its services enable the site to have a human touch and get the message across quickly.

But there is so much more that can be done, and it is with content marketing that video can score for small and medium sized businesses (the same is true for big business).

Demonstrating products and services. This is a much better solution than “download a PDF”. A PDF makes the site visitor have to imagine the product or service with words and pictures (better than nothing, BUT). A video shows it all in one place; nothing is left to the imagination. It is easy on the brain and easy to absorb the message.

Answering product or service questions. Again, using “Frequently Asked Questions” is a good way of covering issues that are common to most users. But again they can be amplified using video and promoted through YouTube to get much wider coverage of your business.

Answering “How do I” and “How can I” questions. These are the sort of questions that are a major feature in internet use of the search engines. If you start typing “how” into Google it will make a whole load of suggestions that it will not give you in its keyword tool. This is not just Google trying to second guess you – it is Google telling you what other people have searched for! This gives you a great opportunity to solve a search query and show that person that you know what you are about.

Selling your expertise using video. If you have content and expertise that people need to run their business or their lives, then you can sell that as video content. By giving as short intro video showing the benefits, you can charge for the download.

Promoting an event with video. Again, video is very engaging and can enhance event promotion. It can supplement leaflets and other advertising. The use of promotion or coupon codes is another big online search on Google, so why not include these in your video as an incentive to attend the event?

Client Testimonials. A long list of testimonials could so easily have been written by you. But a video gives a human face and adds credibility to the written testimonials. This allows you to share your success stories in an easily assimilated and engaging manner.

So video can help content marketing

If small and medium sized businesses want to stay alive and compete they have to adapt. They have to adopt new solutions, and quickly. Online marketing opens a whole range of opportunities for them.   Savvy small and medium business owners are looking for an edge and must embrace new channels. Too many studies and successful businesses suggest that video and content creation have to be top priorities for survival. This article aims to give your business ideas how video can be a realistic way of vastly enhancing your content marketing.

If you want to find out how video can help content marketing on your website then call Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now.

 

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Published Date: 26th January 2015
Category: Videographer
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07 
Nov

Using Video to promote your business on your website

Martin Neeves - Commercial Videographer LeicesterPosted on Friday, November 7th, 2014

One aspect of online marketing that is underused, and often misunderstood, is the use of video on a website to promote a business.  People are expecting your online presence to be more of a multi-media presence (that is your total online presence such as social media, website etc).  Research has shown that you have up to 8 seconds to get your message across when people visit your website (and each subsequent web page). So you have got to engage them. If you think that people “browse the internet”, then you have got to break their browsing process when they come to your website.  If we use the 8 second test then you need a combination of words and visual impact to get your message across and get them to engage with your message and business.

Okay so you need video that is an easy statement to make.  But what content do you include in the video and where do you use it on the website.  Just having video is not the answer; it has to be effective, relevant and well made.

In this article I offer you some ideas how to use video effectively.  It just needs a methodical process to generate ideas and a strategy.

Talking heads or what?

Now video can come in several forms.  You can have the conventional “talking head” – this takes the form of the business owner doing what effectively is an elevator pitch – the classic one minute pitch.  It does have value because part of the marketing/sales process does need to understand that “people buy from people”.

Some video is better produced by a professional videographer.  Some is more relevant if produced by CAD/CAM software and other elements by an online video production software or even Microsoft PowerPoint™.

Using Video to promote your business on your websiteSo what must video achieve?

It is important to understand that people make a purchasing decision on the basis of 4 simple things – the well-known sales funnel shown here:

  • Firstly, they have to be aware that your product or service exists.
  • Next they have to understand what your product or service is and how it is going to solve their problems.
  • Now you have got them interested, you need to get them to like your product or service.
  • Finally, you have got to convince them that your product or service is worth purchasing.

So how can video help in the purchase process on your website?

So what will the videos contain?  Well the first step is to write down the 10 or 15 most common questions about your business.  These can then be set up as short videos, deployed on the relevant landing pages.   Now each video has to match the objective of that landing page to support the stage in the sales funnel that it is seeking to achieve.

Timeframe.  It is generally going to be a short 45 seconds to 2 minute video.  There will be exceptions, but they have to have a good reason to serve a distinct purpose.  Now 2 or 3 minutes is going to be a long time online and will be more useful in the later stages of the conversion process.

Aware that your product or service exists.  This is where use of video on social media, You Tube etc is used to attract customers to your website.  You have to focus on the benefits of your products. Video needs to highlight where the service or product will benefit a particular target audience.  Remember you are not selling to everyone, just those who might need or want to use your company.  So the video may need to be advertorial and cover those benefits in less than 2 minutes – anymore and they will either hit the back button or move on.  It is definitely a case of less is more.  You need to have a clear understanding of the objective of this stage of the engagement process – it is twofold:  brand awareness and then getting that valuable click through to your website.

Understand what your product or service is.  In online terms, they will have been searching for a solution and when they get to your website you have got your 8 seconds to confirm that you are the solution and they should investigate your site further.

At this stage it is an opportunity to see that the business is about real people; so a “talking heads” video can be a great way in the first part of engaging with site visitors.  Remember at this stage they are just site visitors and not yet even potential customers until you have started to engage with them.

You should note that a “talking head video” may not be appropriate on an inside landing page – note I said landing page that is likely not to be the Home page of your website.  So just having one video on the home page is not going to be any good if they do not land on your Home page. That may sound like a lot of video and a lot of work, but video comes in several types.  Some needs a professional videographer to get the message across, but some needs to be text based with quick messages.

Liking your product.  Now you have got them interested, you need to get them to like your product or service.  This is where we move to link the benefits of the product or service to its features.  This is likely to be demonstrations of the product or service in use.

Convince them your product or service is worth purchasing.  Finally, you have got to convince them that your product or service is worth purchasing. This may be more advanced demonstrations of the product or services or it may be testimonials.  Video testimonials are very powerful – if you have a list of written “this business is the bee’s knees” texts then there may be less willingness to believe them.  After all, the cynic might ask “how do I know you didn’t write them?”  Whereas video gives an authentic feel to the testimonial because it shows a real person talking about your business.  Now unless you have a twelve bore shot gun behind the camera or are waving a £20 note at them, they are speaking from the heart.

Summary – Using Video to promote your business on your website

Video is a most powerful tool to complement the sales funnel of your website and business.  But it has to be planned and not a series of random or isolated video clips that have no relevance to the content of the landing page they are supposed to be supporting.

If you want to find out how video can be used to help the sales funnel of your website then call Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now.

Moat House Care Home

Quality Solicitors Client Video

UK Concrete Show 2014

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Published Date: 7th November 2014
Category: Videographer
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11 
Aug

17 Tips About choosing a Commercial Videographer Leicester

Commercial Videographer LeicesterPosted on Monday, August 11th, 2014

Commercial Videographer Leicester

D2152-3-Leicester-commercial-videographer-Martin-NeevesLike hiring a photographer, choosing a videographer can be fraught with pitfalls. Again, like commercial photographers, commercial videographers come in all shapes, sizes and standards.

I want to help you have an idea about how you can ensure that you pick the right videographer for your needs. So here we go, my list of tips to help you make the right choice:

1. What type of video style do you want? What style and approach do they have to filming an event, a business or a promotional film? I have heard no-end of labels for videographer styles: interview-style, artsy, documentary, short form, avant-garde, documentary or journalistic, cinematic style – to name but a few. Be careful they are not using, labels to impress you. Find out what they mean by their defined style. Do they have a standard shot/set-up list? Do they tend be more directorial in approach, using interview techniques and styling in order to get the shots they want – are you going to spend endless time “being posed” and “acting”?

2. Talk to them. Once you’ve narrowed down your list to three to five possible candidates, give them a call to discuss your requirements. Then, if it is a substantial commission, set up a meeting to ask the rest of your questions. Make sure they know what you want from the video. Do you want to have anything about the proposal, funny stories, little details so that the video portrays your story. Discuss the style in which you would like it shot and edited (e.g. humourous, formal, straight to camera, interview style etc.) and show them examples of similar videos that you like.

3. Testimonials and References. The videographer’s website should have testimonials from satisfied clients, but you may want to ask for references. A videographer who is confident about his or her work will be happy for a few clients to give some personal feedback
4. Are they full-time professionals or part-timers? Do you want your video produced by an enthusiastic part-timer or a full-time professional videographer? There are plenty of people who provide videography services as a hobby and their work is sometimes good, but not always professional.

5. Do they understand the legalities of video? Many videographers retain copyright of the finished product and they may charge extra for additional copies or usage fees. What are your rights about using the video for your own ends? Do they have public and professional liability insurances cover? Accidents can and do happen.

6. Do we choose our own music? Perhaps there is a certain song you. But it is important to know that videographers are breaking copyright law by using other people’s music. Just as important they are leaving your film susceptible to incurring a large fine. A professional is able to source licensable music that is beautifully composed and legal. Generally, chart music is too expensive to buy the licence to use in most commercial videos for small and medium sized companies. Only the large companies with big budgets can afford to use chart music in their videos and that tends to only be in high-end commercials.

7. When will they deliver the video? How long before you get your finished video? Each video will take a professional videographer between many hours to edit. Until it goes through the editing process the video is in raw state and it is the editing stage that gives the video it artistic touches. Don’t think that as you only want a 3 minute video, it won’t take long to edit, as the shorter the film, the longer it can take to edit. Discuss any deadlines with your videographer to ensure your deadlines can be met.

Please don’t forget your responsibilities because your videographer can’t start editing your video until you given them any still photos, logos, music and anything else you want including as part of the finished film.

8. How much input do you need to give? That is up to you, but it is always helpful to be up-front with your expectations to be fair to the videographer. They will want to make sure that they understand you and your expectations of style.

9. How will the video been edited? .Experienced videographers will use a variety of professional techniques to edit videos in order to deliver a high quality final products. Now you do not have to understand the technicalities – but it does help to know that they are going to refine the raw video to produce a finished film. Will the final production flow like a feature film or will it a series of broken up sequences? Take a look at examples of their work so you understand their capabilities. See how well one scene moves to another, do they include sound bites from the day, is the footage just set to music? Is their use of music complementary or distracting or overbearing or just plain inappropriate? Do any special effects work?

10. How will the videographer work with your photographer? Has the videographer worked with your photographer before? If not, ask them how they dovetail their work with the photographer – a bossy photographer and a bossy videographer could spoil the end results for both. The advantage of using Martin Neeves is that you get an experienced professional who can produce high quality video and photography – the Commercial Videographer Leicester.

11. How will your final video be delivered? Will they deliver your film on a DVD, Blu Ray disc, USB stick or can it just be downloaded? Are they intending to supply you with a draft to view and make changes before they give you a master and/or DVD copies? What format the video will be shot and supplied in. I suggest that you ask for wide-screen high-definition if possible. Note that this might be viewed as not being a normal request and it is better not to surprise the videographer after the event – so make sure you ask before they film.

12. Who will be videoing your event? Daft question? No, it is not if the person you’re talking to an assistant or salesman as they not be the actual videographer. Make sure the videographer you are speaking to is the one who will be shooting your video. It is not uncommon for the “A” Team to do the meeting, but the “apprentice” to do the shoot. Also if they intend to use an assistant – will that cost extra?

13. How much and how do they charge for services? Hourly? Project-based? Videographers often have prices and packages, whilst others will price individually dependent upon the circumstances. If you are comparing video packages from different companies, make sure you are comparing like-for-like. Check the overall quality on offer, are they using comparable equipment, is their experience appropriate plus check the terms and conditions
Ask about the payment structure and if there are any hidden or additional costs. Is there a deposit and under what circumstances is it refundable? Is the deposit part of the overall cost of the video and does it guarantee the date? When will the balance be due?

14. Can they show examples videos they have shot? Watch previous videos to make sure you are happy with what you’re going to be paying for. Try not to just watch quick montage videos they have put together to music but ask to watch a full video so you get a better idea of what your finished product might be like. In my opinion there is no reason to not to supply a demo; if they say they can’t for privacy reasons then that should raise concerns. You might also like to ask for references from previous customers.

15. Has the videographer done much commercial videography before? How many other videos is the videographer shooting at the same time? How much experience do they have? How good is the quality?

16. What equipment will they use? Most videographers use domestic or semi-professional equipment whereas others use professional or even broadcast quality equipment. Many professional videographers have switched to using DSLRs these days as their larger chip size gives a much more film-like feel than conventional video cameras, however sound normally has to be recorded on a separate sound recorder to get professional results. You may not understand all aspects of the technicalities, but it helps to have a sense of whether they are using quality equipment of cheaper, less capable equipment. Will they have backup equipment should something go wrong? Will a backup camera be on hand for the event?

17. Will they use lighting? Videographers often use natural light to record videos, but if the quality of the ambient light is not sufficient, do they have access to lighting equipment? If additional lighting is to be used, extra time must be allowed in the shooting schedule for the set-up and breakdown of the lights.

Hopefully this has given you a clear idea about what to look for when you chose your videographer.

Please call Martin Neeves for top quality video production by the Commercial Videographer Leicester on 01455 271 849 or 07973 638 591 or email me.

Here are 3 examples of my videos, click here if you want to see more.

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Published Date: 11th August 2014
Category: General, Videographer
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