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Stop-motion videos of iAutoUK’s stand at The National Franchise Exhibition at the NEC

The two short videos below are stop-motion films for UK car servicing franchise iAutoUK, showing their stand at The National franchise Exhibition 2013 and 2012.

On the face of it, a video of an exhibition stand at a trade show at the National Exhibition Centre in Birmingham, sounds like a fairly dull subject. For that reason, it was decided to inject a bit of humour by the use of stop motion photography and then edit it into a short film, set to music. The aim was to give a flavour of the show and to show the personalities of the staff on the stand by including a few funny moments as well as showing the staff talking to potential clients. My client was delighted with the videos and they used them on their website and extensively in social media.


A stop-motion video for iAutoUK for their franchise launch at The National Franchise Exhibition 2012.