Tag Archives: business photography Hinckley

My mate can take better photos than you

Written by Martin Neeves – Commercial Photographer Leicestershire

better photosDuring my long working life as a professional photographer I have been availed of much worldly wisdom from various people that has amused me.  Some belittles the photographic profession as being “dead easy cos all you need is an expensive camera mate”, others talking without thinking.  When you look at these statements of “fact and wisdom”, it is apparent that many people do not know what a photographer really does.

Well let’s take the main statement – My mate can take better photos than you.  OK so why isn’t he/she here now? Or usually more to the point why are they not running a photography business?  So many people are dabbling at being photographers and digital photography has enabled people with less talent to “get away with it”, but most still produce pretty mundane photos (even if the technology has helped them to correct their mistakes).  It’s not for me to say, as others will judge my photos on their own merits, but I have been a full-time professional photographer for 28 years, so I do have quite a lot of experience under my belt.

Anyone with an expensive camera can take a great picture.  This has a similar statement as well: All you need to get a good photograph is to have a good camera. Well yes, having a decent camera helps you get to grips with some of the technical aspects of photography.  However, if you just point a camera at a subject and press the shutter release, it usually won’t take a great picture.  It is definitely the photographer who composes the photograph, decides on the way to photograph the subject, and decides on framing the scene – etc.

Photography is easy.  Hmmmm yes so it is.  After all I do not have to visualise how an image should look before taking the photograph.  And what about framing and composing the picture to make it tell a story.  Oh and I forgot about getting the exposure right, choosing the right Martin Neeves -  better than your mateshutter speed, using the right ISO, picking the correct aperture, focussing the image, choosing the right lens.  Nope all that is automatic – I wish.  Taking boring photos on a point-and-shoot camera is very easy, but taking original photos, knowing the effect of altering each variable and taking a photograph at the decisive moment takes a lot more skill and experience.

Why do you watermark your photographs on your website?  It ruins them.  To stop unscrupulous “photographers” from stealing my work and passing it off as their own.  Unfortunately, this dishonest practice is very common these days.

Why do photographers make the background blurred?  Is it because you are not good at focusing the camera?  No, sorry to disillusion you, it is because we ARE good at focussing the camera (and choosing a suitably large aperture), by blurring the background it makes the Deputy-Prime-Minister-Nick-Clegg-makes-a-speech-on-the-Made-by-Apprentices-stand-at-The-skills-Show-at-the-NEC-in-Birmingham.-Photography-by-Martin-Neeves-Photography-Film-www.martinneeves.com-07973-638-591important object stand out in the final photograph.  If you are looking at an image of a bride or a company executive, do you really want to see the detail of the hedge or office in the background?

Do you shoot with a UV filter on; will it keep the prints from fading?   You can use all the filters and gizmos on the camera you like, it will not stop an image from fading etc.  Once the light has passed through the filter and lens then that equipment has done its job and it can have no effect on what has been recorded.  It is all about the storage or print medium used to record the image.  For the record, UV filters are mainly used to protect the front element of the lens, but they also cut out unwanted UV light too.

I see you have a DSLR camera; what film do you use in it?  Well I will tell you a secret, there Martin Neeves Professional Photographeris no film in it – it’s magic.  It stores the image digitally on a memory card – the “D” in DSLR stands for DIGITAL.

You are a bit of a fraud; after all you just set the “p” for professional mode to get all your photos! At this stage I usually almost wet myself laughing because I realise that they have no idea of what they are talking about.  In case you wondered “P” mode means Programmed Automatic which allows the camera to decide on which shutter speed and aperture to use, so the photographer has no say in it at all.  I NEVER shoot in P mode.  I use the manual mode for the vast majority of my work, but occasionally I will use aperture or shutter priority automatic if I am in a situation where the light level will change within a short space of time.

So if you want someone who can take better photos than your mate, why not contact Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now

My mate can take better photos than you

Written by Martin Neeves – Commercial Photographer Leicestershire

better photosDuring my long working life as a professional photographer I have been availed of much worldly wisdom from various people that has amused me.  Some belittles the photographic profession as being “dead easy cos all you need is an expensive camera mate”, others talking without thinking.  When you look at these statements of “fact and wisdom”, it is apparent that many people do not know what a photographer really does.

Well let’s take the main statement – My mate can take better photos than you.  OK so why isn’t he/she here now? Or usually more to the point why are they not running a photography business?  So many people are dabbling at being photographers and digital photography has enabled people with less talent to “get away with it”, but most still produce pretty mundane photos (even if the technology has helped them to correct their mistakes).  It’s not for me to say, as others will judge my photos on their own merits, but I have been a full-time professional photographer for 28 years, so I do have quite a lot of experience under my belt.

Anyone with an expensive camera can take a great picture.  This has a similar statement as well: All you need to get a good photograph is to have a good camera. Well yes, having a decent camera helps you get to grips with some of the technical aspects of photography.  However, if you just point a camera at a subject and press the shutter release, it usually won’t take a great picture.  It is definitely the photographer who composes the photograph, decides on the way to photograph the subject, and decides on framing the scene – etc.

Photography is easy.  Hmmmm yes so it is.  After all I do not have to visualise how an image should look before taking the photograph.  And what about framing and composing the picture to make it tell a story.  Oh and I forgot about getting the exposure right, choosing the right Martin Neeves -  better than your mateshutter speed, using the right ISO, picking the correct aperture, focussing the image, choosing the right lens.  Nope all that is automatic – I wish.  Taking boring photos on a point-and-shoot camera is very easy, but taking original photos, knowing the effect of altering each variable and taking a photograph at the decisive moment takes a lot more skill and experience.

Why do you watermark your photographs on your website?  It ruins them.  To stop unscrupulous “photographers” from stealing my work and passing it off as their own.  Unfortunately, this dishonest practice is very common these days.

Why do photographers make the background blurred?  Is it because you are not good at focusing the camera?  No, sorry to disillusion you, it is because we ARE good at focussing the camera (and choosing a suitably large aperture), by blurring the background it makes the Deputy-Prime-Minister-Nick-Clegg-makes-a-speech-on-the-Made-by-Apprentices-stand-at-The-skills-Show-at-the-NEC-in-Birmingham.-Photography-by-Martin-Neeves-Photography-Film-www.martinneeves.com-07973-638-591important object stand out in the final photograph.  If you are looking at an image of a bride or a company executive, do you really want to see the detail of the hedge or office in the background?

Do you shoot with a UV filter on; will it keep the prints from fading?   You can use all the filters and gizmos on the camera you like, it will not stop an image from fading etc.  Once the light has passed through the filter and lens then that equipment has done its job and it can have no effect on what has been recorded.  It is all about the storage or print medium used to record the image.  For the record, UV filters are mainly used to protect the front element of the lens, but they also cut out unwanted UV light too.

I see you have a DSLR camera; what film do you use in it?  Well I will tell you a secret, there Martin Neeves Professional Photographeris no film in it – it’s magic.  It stores the image digitally on a memory card – the “D” in DSLR stands for DIGITAL.

You are a bit of a fraud; after all you just set the “p” for professional mode to get all your photos! At this stage I usually almost wet myself laughing because I realise that they have no idea of what they are talking about.  In case you wondered “P” mode means Programmed Automatic which allows the camera to decide on which shutter speed and aperture to use, so the photographer has no say in it at all.  I NEVER shoot in P mode.  I use the manual mode for the vast majority of my work, but occasionally I will use aperture or shutter priority automatic if I am in a situation where the light level will change within a short space of time.

So if you want someone who can take better photos than your mate, why not contact Martin Neeves on 01455 271849 or on 07973 638591 or use my contact form to get in touch now

Why use a professional photographer for your website or business photography Hinckley?

Posted on Wednesday, October 15th, 2014

The Internet has opened up many opportunities for businesses to promote their goods and services to a much bigger audience. Great images have an incredible impact, but conversely, poor images tell another story.  An out of focus or poorly produced photograph can put the site visitor off your services or products.  Imagine you are selling a television in an offline shop and it is dusty, scratched and nor displayed to attract a sale – would you put up with that?  Or perhaps you have a printed flyer that has spelling mistakes, looks amateurish – is it going to convince someone to use your services unless they are after cheap and cheerful, and do not care about quality.

Poor quality tells the customer you do not care about quality!

Poorly lit, fuzzy photographs are not going to sell your business.  Poor images tell the potential customer that YOU do not care about quality! If your business photography is poor, then what else in the business is poor?

Mobile phones and digital cameras have made us think that taking photos is easy; anyone can produce “good enough” for the web.  But that is actually not true, it is often the attention to detail and the creative way that an image is photographed that makes all the difference.

For example, the shine back of the flash causing a glow or the reflection of the photographer in a shiny image distracts the potential customer and are classic errors made by a camera owner who thinks they are a photographer.

business photography
Let us play a game – spot the photographer.

Or oops the flash shows up the polish marks.
Or oops the flash shows up the polish marks

Stock images then?

Okay got my point, but of course you might say that you can use stock images. In most cases stock images look generic; they do now show your real-life business. They look posed, set-up and “acted”.  One stock image usually comes from a suite of up to 100 variations of the same theme and models from the same photographer, so the chances are that you will not have a unique image.  Half the battle for businesses these days is to stand out from the crowd – to be unique.  Your business is unique, so it needs to have a style of imagery that compliments your brand, instead of mimicking someone else’s. You will not do a good job “shoe-horning” a hotchpotch of stock images to fit your corporate brand.

Okay, okay so why the professional for business photography?

A good professional photographer will understand your brief and work out an image set that expresses your brand in the way you want it.   This will help your company to portray itself in your unique and individual way with great business photography.

Because you are briefing the photographer and working with them, you will have control of the way the images are produced.  Poor quality photographs or littering your website, brochure and sales leaflets with cheap stock library images can cost you a lot more than using a professional photographer.  The damage poor imagery can do to your brand, corporate identity and the image is too big a risk.

If you wants exclusive photographic images that sets your business apart from your competitors, then think carefully about using a professional photographer. Remember a great artist is not a great artist because of the equipment they have but because of the knowledge and skills acquired over many years.

A professional photographer, who is experienced in producing business photography, knows that things can go wrong during a shoot, and leaves nothing to chance. They will have planned your shoot, and have fall-back ideas to cope with weather, lighting, equipment failure. When an amateur photographer takes a photograph with good or bad equipment they tend to just point the camera and trust the equipment to do the work.  Whilst it can be possible to produce reasonable photographs, you can quickly see the difference from a professional shot.  A professional photographer can take into account exposure times, lighting distance to the subject, and the benefits of using different lenses.  With all these variables considered, the professional will frame the image to generate best visual effect.  Your photographs, and hence your business will stand out from the crowd.   That is business photography in action, working for your business.

See examples of my business photography.

Call me now on 07973 638591 or on 01455 271849 or CONTACT ME for an estimate or to discuss how my professional business photography can add real value to your business by the Professional Photographer Hinckley.